Key Responsibilities:
Planning and execution of strategies for sales brands and corporate websites, and advertising operations
SEO, site analysis and improvement
Order management of advertising materials
OEM systems and tools (websites, SNS , catalogs, etc.)
Planning and implementation of promotional activities
Planning and implementation of advertising activities
Planning and operation of in-house base manager meetings
Collaboration with advertising and sales promotion activities developed by each brand headquarters
Application of activity plans to each brand headquarters, activity reports, and other reporting duties
Requirements:
Practical experience in digital marketing (4 years or more)
Project management work experience
Sales promotion plan planning and implementation experience
Marketing plan formulation and budget management
Familiarity with PC and MS applications ( Word, Excel, PowerPoint, Outlook )
Other requirements (nice to have):
Those who have experience in any of the following, or experience in similar work
Experience in the automobile manufacturer (imported car brand) or imported luxury brand industry
CRM customer relationship management and target marketing experience, database processing
Customer segmentation (geographic mapping, social demographics)
Deep understanding of digital communication (online marketing, website, SEM , SNS )
Familiarity with basic data analysis and tools ( GA , SNS effect measurement, online advertising effect measurement, KPI measurement)
Market research design and analysis