Digital Marketing Specialist | Up to 6.5M | Automotive Industry

Posted 5 months ago

Digital Marketing Specialist | Up to 6.5M | Automotive Industry
Contract Type: Permanent
Location: Tokyo
Industry:
Contact Name: Scott Morgan
Contact email: scott@theadvisorygroup.co.jp
Salary Low: 4000000
Salary High: 6500000
About This Position

Key Responsibilities:

  • Planning and execution of strategies for sales brands and corporate websites, and advertising operations

  • SEO, site analysis and improvement

  • Order management of advertising materials

  • OEM systems and tools (websites, SNS , catalogs, etc.)

  • Planning and implementation of promotional activities

  • Planning and implementation of advertising activities

  • Planning and operation of in-house base manager meetings

  • Collaboration with advertising and sales promotion activities developed by each brand headquarters

  • Application of activity plans to each brand headquarters, activity reports, and other reporting duties

Requirements:

  • Practical experience in digital marketing (4 years or more)

  • Project management work experience

  • Sales promotion plan planning and implementation experience

  • Marketing plan formulation and budget management

  • Familiarity with PC and MS applications ( Word, Excel, PowerPoint, Outlook )


Other requirements (nice to have):

  • Those who have experience in any of the following, or experience in similar work

  • Experience in the automobile manufacturer (imported car brand) or imported luxury brand industry

  • CRM customer relationship management and target marketing experience, database processing

  • Customer segmentation (geographic mapping, social demographics)

  • Deep understanding of digital communication (online marketing, website, SEM , SNS )

  • Familiarity with basic data analysis and tools ( GA , SNS effect measurement, online advertising effect measurement, KPI measurement)

  • Market research design and analysis

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